How Involved Should Reps Be on the Internet?
By Craig LindsayI am sure for many Baby Boomers (like me) this question comes up on a regular basis and like many situations, we have options:
- Jump in with both feet and figure it out
- Wait awhile and see what everyone else does (leading edge not bleeding edge) or
- I don’t know what I am doing so I am not going to do anything.
Sadly, it appears that option #3 is selected far too often by some Boomers that run independent manufacturers’ representative businesses. Often, we refer back to what we know and are skeptical of the unknown, so we move slowly … Read the rest