The following is reprinted with permission from the Winter 2014 issue of The Representor magazine, published by the Electronics Representatives Association (ERA).

Now it’s our principals’ turn! In my column in the last (fall) issue of The Representor, we asked reps to complete this sentence: “I really love it when principals….” The responses were widely varied and thought-provoking, so I hope they were valuable to our principals (and to reps).

For this column, we asked a group of manufacturing executives to fill in this blank: “I really love it when reps….” Just as we did with the reps, we urged … Read the rest