Will the Customers Come Back?
By John GrahamWhen we narrow down the current COVID‑19 economic situation, we’re all in the same boat.
No matter who we are or what we do, getting back to doing business hinges on having customers. Whether we like it or not, there’s no guarantee they will be there. Although it may be disconcerting, here’s why:
- Some customers will decide they don’t need us. Their situation will have changed and they’ve moved on.
- Others will have found new solutions. Competition will be fierce with appealing options popping up everywhere.
- More customers than we dare imagine will have simply disappeared, whether individuals or