Putting a strategic sales territory plan into place can help you drive revenue, cut costs, increase productivity, and improve customer satisfaction. But what exactly does “sales territory plan” mean? And how do you implement one?

Traditionally, a sales territory plan is the specific way you — a sales representative — serve the clients and prospects within a specific geographical area. Think of the ideal plan as a playbook containing specific objectives, strategies, and action items custom-tailored for a specific subset of customers. It involves research, data analytics, critical-thinking, and goal-setting.

If it sounds complicated, don’t worry — we are going … Read the rest