How to Ruin Social Media Strategy for Your Company

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No social media presence? No problem … for your competitors, that is. Your competitors are perfectly happy to take up your social media space. They are happy to dominate, and if you are not there, that means more for them.

There are a few rules of the road in social media. Let’s spell out what we know already about what’s working and what’s absolutely not working. First impressions can turn people off forever, so it’s essential to make a good lasting impression. And yes, in case you are wondering, you will make more sales. The path to get there will … Read the rest