Applying Continuous Process Improvement for Managing Customer Loyalty


Management practices are seldom subjected to process improvement, particularly in small to mid-size companies. The management practices established early in the life of a company often continue with little change as the company grows in size and complexity.

However, it is just as important to improve the process of management as it is to improve the processes used to create products and deliver services.

Some of the benefits of applying process improvement to management practices include:

  • Increased sales, improved cash flow, and enhanced profits.
  • Reduced cost of re-selling to lost or at-risk accounts.
  • Better business decisions because more complete information
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