Social Networking, Open Source and Your Business Success
By Terry BrockSocial networking is a logical extension of Relationship Marketing or what I call R-Commerce. It is the desire for people to connect with others who share similar interests, values, ideas and can help each other. It is also a symptom of how marketing has changed.
In the old days (not that long ago), marketers would craft their message and push it out to the masses. Vehicles used included television and radio advertising, newspapers and other tools. These were good for taking your message and sending it to the masses.
Today things are different.
The old model has been turned upside-down. … Read the rest