Sales in the Age of Technology


How customer relationship management solutions transform sales organizations.

Technology is an integral and mission-critical part of every business process today and a strong technology foundation is essential, no matter the industry. This is especially true in the area of sales. Successful sales executives are constantly looking for ways to sell more, sell better, and sell faster. A key solution to achieve these goals is Customer Relationship Management (CRM).

In this article I will highlight the many benefits and advantages of CRM and how it transformed Harvey Gerstman Associates (HGA), the New York-based manufacturers’ representative agency I manage, from a very … Read the rest