Why are sales training programs so often unsuccessful?

The typical company spends tens of thousands to hundreds of thousands of dollars to put its entire sales force through the latest, hottest sales training program touted to increase its bottom-line numbers. But, just as with all the previous sales training efforts, only a small percentage of participants embrace the new skills taught. For everyone else, the status quo reigns, and the bottom line doesn’t move one bit. What went wrong, and how can it be done right?

Getting to the next level in selling requires a careful evaluation of your sales … Read the rest