How to Be Human Online and Connect With Customers in the Process


Today’s wired world requires many businesses and organizations to have an online presence. That’s a great thing for consumers like me — I personally love to read about new products or news about a company if it’s an organization I’m interested in.

However, when an organization starts experimenting with social media, they often use these emerging tools with a glance to the past — like it’s still 1999. Their organization’s blog posts and status updates are written like stale press releases and brochures, and the photos look like they were purchased from stock photo sites.

What’s the problem? Dry, tidy, … Read the rest