The trick to keeping current customers and creating new ones is to always over deliver — give them more than they expect. Satisfaction is not enough; loyalty is the key.
Loyalty, more than any other word you can come up with, is the best way to approach selling your potential clients for immediate and long-term results. Here is the first example of loyalty in a known commodity, selling gas at a gas station. Can you use this example in all selling situations?
You own a gas station, and you know that the net profit margin is very slim, so you … Read the rest