Most CEOs would nod that the digital revolution is underway, but plenty haven’t fully understood what this means for their sales efforts. Here are five guidelines to ensure that your business is the “disruptor,” not the “disrupted.”

Recent studies from Gartner and Forrester show that Covid is accelerating the transition online, even for B2B enterprises, which means that CEOs need to ensure their sales teams have the digital skills and the tools of engagement to win buyers, without straying from the timeless principles that still apply.

It’s been a while since anyone argued that “dialing for dollars” is still the … Read the rest