Why I Love to Find My Competitors’ House Accounts
By Doyle EvansSome messages never get old. That’s the case with some advice that was offered in these pages eight years ago when an independent manufacturers’ representative explained how he looked at competitors’ house accounts as fertile prospecting ground. Doyle Evans, who was the president of Pinnacle Marketing Inc., Raleigh, North Carolina, authored the following article in the pages of Agency Sales. We republish the article this month emphasizing that his advice is as valid now as it was then.
As with many things in our business, house accounts are double-edged swords and thus can cut both ways. While reps dislike … Read the rest