Escape the Numbers Trap: Steps to Target Prospecting for Increased Sales

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If yours is like a lot of sales organizations, you may have intensified prospecting efforts lately as old customers downsized, cut spending, and in some cases went out of business altogether. The problem is that prospecting is often time-consuming, costly, wasteful, and hard on the morale of the sales team. Why? Look at some of the typical tips for successful prospecting: “Schedule a minimum of two hours a day for phone calling.” “Spend the first 30 minutes of each day making at least three calls.” The idea is that if you make enough calls, sooner or later a certain percentage

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