It is clear that 2016 will mark a period of change for the 4.5 million business-to-business sales professionals in the United States. Large industry trends such as new technology, reliance on social media, big data, the relationship between sales and marketing, workplace diversity, and the influx of Millennials will all have a major effect on the sales industry and its leaders.

In any business, staying ahead of the curve is critical if you want to beat out your competitors. That means adapting growth strategies and tactics to industry trends so that forecasted growth estimates can be realized.

There may never … Read the rest