The following article is reprinted with permission from MAFSI Matters Newsletter.

Reps are cheap. There…we said it! But we weren’t the only ones.

The Manufacturers’ Agents for the Foodservice Industry (MAFSI) reached out to its manufacturer associate members asking, “Why Do You Hire Reps for Your Sales and Marketing Strategy?” The manufacturers have spoken and a resounding theme appeared. It’s simple! Outsourced reps save costs for foodservice manufacturers allowing them to go to market at the best price for the consumer. Simply put, reps are cheap.

The responses were consistently on target with this premise and are composed of various … Read the rest