We’ve all heard of e-mail marketing, but it can appear daunting with all the laws, spam, filters and confusion over the best method to employ.
Whether you’re an e-marketing novice or you’ve tried it before, learning the tricks of the trade can make the process more comfortable and successful. After reviewing the campaigns we’ve run for customers, we came up with the following tips to achieve the best results from your e-mail marketing campaigns.
Start With the Reader’s Point of View in Mind
This may seem obvious, but you have to approach all marketing from a reader’s point of view.