Prime Devices Corp., Morton Grove, Illinois, which sells electrical products for major manufacturers, has automated its reporting process, lifting time burdens from its field sales force. The company is getting more hours per day of true selling, higher revenue, more contented reps, and higher retention.

Prime Devices President Charley Cohon says he has better control over his reps and better information on prospects to keep his manufacturers confident of Prime’s efforts.

In late 2000, Prime Devices faced a common sales problem. Its four reps were supposed to turn in reports each Monday on the prior week’s calls. But reps often … Read the rest