Standing Out in the Mind of Your Prospects Isn’t Rocket Science — It’s Neuroscience


Recently, I was traveling to a speaking engagement to an area of the country I had not been to in several years. When I left the office to head for the airport, I jumped on a conference call with a client and before you know it, I was standing at the security checkpoint at the airport. I never even gave it a second thought. When I arrived at my destination, however, I was really unsure of where I was going. After some mental gymnastics and a quick search on my phone, off I went in my rental car, paying close Read the rest