Online marketing and search engine optimization (SEO) used to be all about banner ads, paid link building, e-mail campaigns, and pay-per-click. While those things are still used, to be truly relevant to today’s consumer, you must add strategic content marketing in the SEO space to the mix.

SEO refers to anything Internet-related that is based on organic results. In other words, it’s when someone goes to their favorite search engine and types in a keyword or phrase related to what you offer, and your company or product appears naturally in the results. Making sure your information is visible in the … Read the rest