The business organism must grow to survive. Even if we could miraculously hold everything steady — costs, margins, productivity — our value proposition immediately degenerates due to the unyielding forces in a competitive marketplace.
What is the miracle that stimulates growth? It’s called change. Change is the sharp stick that moves us out of our comfort zones, and forces us, as George Lucas would say, “to do dangerous and scary things.” Change creates opportunity for growth. But why do we resist change so much? Why is it that when change happens oftentimes our first reaction is to dig in our … Read the rest