As the end of the year approaches business leaders are looking back on the year and putting together strategies for the next year. Some of those strategies include the use of social media to boost business traffic. Here the top three tips sales professionals should know before integrating social media into their practices.

1. Corporate social media accounts should not be done away with, but it is time for executives at companies to change expectations and develop a new, more effective approach to social media. The role of the corporate account should remain what it always has been, a necessity … Read the rest