Do Nice (Sales) Guys Finish Last?


A seventh-grade teacher once told his class that he didn’t understand what “being nice” meant. “What is being nice?” he asked. He said that nice was such a nondescript word that really didn’t give any direction of how to be or describe a set of behaviors. No one in the class had any comment as they were just 12 years old and were always being told to be nice. As many business people continue to run their businesses, the question of how nice they should be as a salesperson, program coordinator, boss, renter (and the list could go on for

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