It’s been more than 20 years since Madonna first sang about being a “material girl in a material world.” Since that time, women and men have become more demanding of businesses and what they expect in terms of service. One might argue that this age of the high-maintenance customer is simply due to businesses’ inability to get qualified help, and in some cases this is true. However, the facts are that product and service customization, competition and “the customer is always right” have helped create more than a few high-maintenance “customonsters” that over time may be more work than they