Your Website Bites!
By Laurence KaufmanI have just returned from a relatively random tour of the world — rep sites on the World Wide Web. What a downer! With rare exceptions, the manufacturers’ representative community has failed to harness the potential of the Internet to serve the (varying) interests of individual firms, nor have very many steered visitors to the information about the rep function on the sites of their associations — MANA, NEMRA, ERA, etc., much less “sold the system” on their own sites.
I find the failure of professional field sales organizations to do any meaningful online selling particularly surprising because so many … Read the rest