Whether you’re starting a business, introducing new products or services, or adding locations, it’s always a good idea to first do your research. Informed decisions make the best decisions, and — especially when credit is tight — we often need to show that we have a solid understanding of our target markets.

Unfortunately, neither your customers nor your competitors make up one homogeneous group. What motivates people and businesses can vary depending upon the places where they operate, live, or work. That’s why it’s a good idea to incorporate into your research some business and market information about places, including … Read the rest