Everyone wants powerful word-of-mouth advertising for their business. When your satisfied clients refer new business to you because you’ve done your job — and done it well — you increase your revenue and need to spend less time and money on marketing and advertising. Does it get any better? Well, yes it could!
In addition to sending you referral business for new clients, your current clients should be cultivated for their repeat business. Relationship marketing is the practice of using the positive feelings of your existing clients to generate more work for yourself, perhaps in new areas, as you expand … Read the rest