Evaluating the Manufacturer-Agent Relationship


The following article is reprinted with permission from MAFSI Matters Newsletter.

Do your reps suffer from not having a plan? 
Do they fail to communicate with their partners on a proactive basis? 
Are they failing to arouse their customer base? 
Does their performance suffer at the time you need it most?

Hmmmmmmm! Let MAFSI (Manufacturers’ Agents Association for the Foodservice Industry) take a look and see if we can diagnose and prescribe the right approach to an appropriate treatment for this serious issue.

The obvious standout when evaluating these questions is ultimately communication and, of course, how good or bad … Read the rest