Successful e-mail marketing campaigns are typically defined as such because of their higher open and response rates, and ultimately revenue generation. Small businesses busy with everyday tasks often need a little help — a blueprint leading them to results they’d define as “successful.” Here are several suggestions to help you craft more effective e-mail campaigns.

Subject Line is Key

Everyone has heard the saying, “Don’t judge a book by its cover.” Unfortunately, there is a reason — because it’s a natural instinct. First impressions are critical in any form of communication. When people receive an e-mail, the first thing they … Read the rest