Story Works: Why Don’t Business Leaders Use It?


The Boldt Company builds mammoth construction projects: power plants, hospitals, educational and industrial complexes. But before Boldt can build, it must win bids. In the past, its bid team, working in the time-honored way, pitted Boldt’s numbers against its competitor’s numbers. Their win rate was one in ten.

With some coaching, the bid team soon mastered the craft of turning data into drama, creating a story-driven bid entitled “Boldt Builds.” This new pitch stars Boldt on a heroic quest for engineering excellence, fail-proof scheduling, transparent costings, sustainability, and worker safety. The Boldt quest climaxes with an on-time, on-budget, owner-ready facility … Read the rest