Facebook and Your Business: The Anatomy of an Effective Facebook Post

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An effective Facebook strategy for your business — one that achieves your goals of education, engagement, lead generation or feedback, requires thoughtful planning. Cover and profile photos, tabs and favorite apps, milestones and more must all be considered in order to maximize all that Facebook’s new Timeline layout offers.

Below are seven things to think about when crafting that perfect “post.”

Audience

I’ll state the obvious here: your company Facebook page is not your personal page! Depending on your personal Facebook usage this can mean a lot of things: post with more restraint, post more frequently, keep in mind a … Read the rest