Replacing the showroom floor of the ‘60s and the towering headquarters building of the ‘80s, a company’s website is now the public face — and initial point of contact — for most businesses. Your website delivers that critical first impression to your customers, and the time that you have to make that impression is minimal at best. Look at most web metrics reports, which track website traffic and how long a visitor paused at each page, and you’ll see that on average the typical user looks at fewer than two pages per site. It’s discouraging to know that you cannot … Read the rest