I was at a sales leader networking event recently when during happy hour everyone was shocked when I said that I love cold calling. Their shock surprised me. I know it’s not a popular activity but you had to think some of these people would at least have some fond memories of cold calling. All I got was strange looks and people taking a step back. You’d think I was talking about the plague.
This caused me to reflect on a simple question: Why do I love cold calling?
The answer is not what you probably think. It has nothing … Read the rest