At a recent stockholders meeting, the vice president of sales for a global manufacturer reported: “The economy has been tough on our industry. Sales volumes significantly declined and have not nearly returned to pre-recession levels. The company has laid off employees, cut expenses, and, unfortunately, has had to cut price to remain competitive. Competitors have cut price as much as 40 percent on some products. We’re ‘under-water’ on critical components our customers need. But, we have no choice.”

Sound familiar? Could this be your company?

Just as so many businesses during the recent recession, this company is having a tough … Read the rest