Using Technology to Serve Customers | Agency Sales Magazine

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Customer service is paramount for success in business. When you find a technology that helps you serve customers better and save money at the same time, that is a great combination. This is especially true when you’re looking to go global.

In this article I want to share two technologies that give businesses the ability to connect with customers in a very powerful, helpful way — all while cutting costs and expanding profitability.

Reaching Customers Globally

You know that global opportunities are enormous. For many companies, expanding globally helps them to temper negative local economic conditions. To connect with customers, it is important to communicate with them in a natural way that cultivates trust. This is where the importance of accurate language translation and interpretation comes into play. It can seriously affect your bottom line.

If your firm chooses to make your website more accessible to Chinese or Spanish native speakers, for instance, you can open new business opportunities to billions who you haven’t reached previously. The key is to make sure that your website presents itself in a natural, familiar language so your new customers feel comfortable.

Fortunately, you don’t have to master all the languages where you do business.

LinguaLinx has been helping their customers develop business across borders with competent in-country speakers. The company provides translation services as well as real-time interpretation services. This means that you could use tools like Skype, Zoom or other technology to have conversations with people in more than 200 countries around the world at any time of day or night with simultaneous interpretation.

Use Video Technology to “Be There”

Technology is useful when it works. When it doesn’t, it can be infuriating. But frustration with technology can be solved quickly and inexpensively by having the right person with the customer at the right time. Live video can enable a trained technician, for instance, to help a frustrated customer solve a problem and create a delighted, loyal customer.

SightCall brings video (often through smartphones and tablets) to the point where people need assistance, when they need it. When I first heard about this, I thought it would be like Skype, Zoom, or other video technologies.

SightCall does what other video technologies do, but in a much more detailed and explanation-enabled way. Their technology provides the ability to pause the video, use arrows to highlight an area for the person needing assistance, and more.

These two companies see the benefits of leveraging technology to help customers. Knowing what to do and executing properly are critical to achieving success with customers today. Discover ways you can leverage technology and grow your business.