Those of us who use Apple’s iPhone find it increasingly useful for many applications. I use mine for phone calls (of course) along with checking my email messages more frequently and on a more regular basis. I can get a lot done from just about anywhere I am using it.

However, my objection to the iPhone initially was battery life. If I use it for listening to music, surfing the internet, reading books, etc., the battery tends to drain quickly. And if that happens, making those late-in-the-day phone calls when I can’t get near a charger (think airplane rides and walking around a new city) won’t happen.

The Mophie Juice Pack

Well, that problem is in the past. Mophie has released a simple, easy to apply and fun-to-use battery charger for the iPhone. I’m using it now on my 1st generation iPhone and it works like a charm. From their spec sheet it gives a standby time of up to 250 hours, audio playback of up to 24 hours (nice when listening to educational podcasts on those long days), talk time of up to eight hours (that should take you through the midnight hour on those extra-long business days), video playback of up to seven hours (for training videos) and internet use of up to six hours (I like it!).

What the spec sheet doesn’t mention is the intangible, business benefit. If you think your battery is going to go out, you will naturally refrain from making calls. You tend to ration your remaining battery life. For an aggressive, successful salesperson, this could mean not making those important calls because you don’t want the call to cut out in the middle of the conversation. With the Mophie Juice Pack (love that name!), you just slide your iPhone into the pack and voila! You’re back, ready to go with up to eight hours of talking time remaining. If it produces one extra sale in a year, you’ve probably paid for the cost of the unit.

This illustrates an important technology for iPhone users. Even more important, what Mophie has done is vital for successful business today. Find a real need in the marketplace, make it easy (important!), fun (very important!) and cool to use (welcome to the 21st Century). They’ve provided an excellent marketing model: make your product affordable and something that your target market can embrace easily.

If you use an iPhone (1st generation or new 3G), you need to check out their site and see what all of this Juice can do for you. I’m certainly juiced about it! (Be sure to watch my video demonstration at TerryBrock.com.)

Portable, Personal Home Theater

I love learning. I love to watch video educational material and produce a lot of it. When I first saw eye-wear available for watching a DVD or other video from your personal eye shades, I knew it was going to be good.

But I had not seen the Vuzix AV920 yet.

To describe this device as incredible, awesome and outstanding would be an understatement. I recently got the Vuzix AV920 and got it hooked up to my iPod classic 80GB player. I was able to watch several video sales podcasts on a recent cross-country flight. Unfortunately, the flight only lasted about two minutes (at least it seemed that short!).

When you get the AV920, you might want to do what I did and that is to remove the earbuds which are attached to the unit. They have poor sound quality and can even hurt as they poke you in the ears. Instead, use your regular ear buds. I use my Able Planet headphones (luxurious!) and drift into my own relaxed, cushioned world of enjoyment with the help of the AV920. To call it merely an “enjoyable experience” would be like a stark-raving thirsty man in the desert saying that the refreshing, clear bottle of water was “adequate.” You’ve got to try the AV920 yourself with one of your favorite videos to understand the dazzling experience.

During a recent speaking engagement, I demonstrated this to the audience and asked one of the participants to try it out. Yes, he loved it and those around him were amazed how he was also engulfed in his own world of relaxation and amazement somewhere in the heavens watching a video. When he finally came back to Earth (we had to drag him back!), he was delighted. He talked about the business benefit this would have. You can have a video of your product or service and show it to a client. They will be totally immersed in your video message and you will have their undivided attention. It would make good business sense for a company to have several of these with accompanying video players to provide all key customers with the thrill of watching your new product or service video. Better than a stand-alone video, it engages the prospect and draws them into your pre-designed message.

The business benefits of this technology are outstanding. You capture attention in an age of ever-expanding attention grabbers. Using these options, you have an opportunity to capture your prospect’s complete attention and the increased likelihood of generating more sales by using this creative, unique approach.

And who said you can’t have fun while selling and making money?