“Thinking globally” is not a new business strategy. Countries have been conducting trade across many borders for centuries. And regions of the world continue to merge in many aspects, including trade, business and economy, at a much faster pace each day.

There are also many barriers and imbalances which impact the equity of world business and bring to light the social and political positions of various regions and countries. Today we have constant reminders about higher costs relative
to a host of business and political situations.

Manufacturers are required to find the lowest labor cost locations or purchase from companies in these regions. Alternatively, they can closely analyze their own production and processes and make solid choices for improvements, efficiencies and automation. Either way, they must compete in a very price-focused marketplace. The margin squeeze is on — everywhere.

As we navigate through the business challenges of the current climate, it is important for us to understand the threats and available options, and to determine our strategies for success. It really is about information and communication.

Being aware of the global marketplace is important, but it is extremely difficult to find any one person who understands all about global business. We must share our knowledge and experiences so that we can all become more aware and understand, plan and succeed.

There are numerous reps that have been doing business with offshore manufacturers for many years and in all regions of the world. We need to tap into the MANA community for this knowledge and experience — the successes and the failures! It’s all about communication, and that’s what we strive to promote.