Twitter vs. Facebook | Agency Sales Magazine

2024	December	November	October	September	August	July	June	May	April	March	February	January
2023	December	November	October	September	August	July	June	May	April	March	February	January
2022	December	November	October	September	August	July	June	May	April	March	February	January
2021	December	November	October	September	August	July	June	May	April	March	February	January
2020	December	November	October	September	August	July	June	May	April	March	February	January
2019	December	November	October	September	August	July	June	May	April	March	February	January
2018	December	November	October	September	August	July	June	May	April	March	February	January
2017	December	November	October	September	August	July	June	May	April	March	February	January
2016	December	November	October	September	August	July	June	May	April	March	February	January
2015	December	November	October	September	August	July	June	May	April	March	February	January
2014	December	November	October	September	August	July	June	May	April	March	February	January
2013	December	November	October	September	August	July	June	May	April	March	February	January
2012	December	November	October	September	August	July	June	May	April	March	February	January
2011	December	November	October	September	August	July	June	May	April	March	February	January
2010	December	November	October	September	August	July	June	May	April	March	February	January
2009	December	November	October	September	August	July	June	May	April	March	February	January
2008	December	November	October	September	August	July	June	May	April	March	February	January
2007	December	November	October	September	August	July	June	May	April	March	February	January
2006	December	November	October	September	August	July	June	May	April	March	February	January

Which is the best social media tool for you and your business — Twitter or Facebook? Each has its pros and cons for business-building. Which is the best tool for cultivating solid relationship marketing for your business?

Well, there are a lot of considerations. If we look at Twitter there are these factors:

• Twitter is great for sending a “broadcast” message to a large number of people.

• Twitter is very fast communication.

• You can link to a webpage for more video, audio, sign-up and other materials for moving customers up the relationship ladder.

• Twitter is limited to 140 characters (Who doesn’t know this now?), but 120 is better for “Re-Tweeting” or sending to others.

• The best use of Twitter for business (in my opinion) is for searching material and what is being said about a given topic.

Think of Twitter as a quick way to send a message. Yes, for business, we go way beyond the “my cat is sleeping” scenario to view serious business applications.

Facebook, on the other hand, is like its own web. Some are even saying today that Facebook could replace the web. I don’t think we’re there yet, but Facebook does have a lot of benefits. Some of these include:

• Ability to connect with people who have said they want to connect with you, i.e., they have added you as a “friend.” This prevents junk mail coming because if someone sends junk mail or notices you can quickly eliminate them. The sender knows it is more than just deleting one e-mail but severing a connection point so they are less likely to send junk of any kind (mail, video, audio, etc.) which would terminate a relationship.

• Video, audio and links are all available on Facebook for multiple purposes.

• Pages give you the ability to have a strong business presence and connect with others about your products and services.

• Groups (the new feature in Facebook) gives you the ability to connect with only a few people (up to 250 before chat is disconnected) who share common interests. See the video accompanying this article for a more detailed explanation of how Mark Zuckerberg, CEO of Facebook, feels about this topic.

• Applications give you the ability to create a way for people to interact with you and your company in a meaningful way.

The bottom line is that both of these tools have advantages and disadvantages. Many successful businesses today believe “it is not either-or, but both-and” to use them for business.

If you get involved with both you’ll find a lot of benefits. It takes work — no one ever said that relationship marketing would be easy. Relationship marketing takes work, but it is well worth it. It is about being there for customers in a way that helps them and builds your bottom line.

Social media is intertwined in business today and relationship marketing. Knowing how to use the tools available will allow you to reach more customers, build a stronger business and contribute to your bottom line.

If you wish to see further illustration of the points made in this article, watch the video that may be found on www.TerryBrock.com. After entering the website, scroll down until you find the Twitter vs. Facebook article.