Entrepreneurship Demystified | Agency Sales Magazine

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Adjunct Professor
Bob Calvin

After 25 years of teaching Entrepreneurship and Small Business Management in the MBA program at the University of Chicago Booth Graduate School of Business, Adjunct Professor Bob Calvin has started teaching a free online Entrepreneurship class at entrepreneurship-demystified.com.

The subjects covered include:

Key factors that separate success from failure for entrepreneurial businesses.
How to avoid growth busters to avoid.
Writing a business plan.
Obtaining proper debt and equity financing.
Product and service differentiation.
Identifying target customers and markets.
Pricing to maximize profits.

The online format lets students watch the classes at their convenience, and Calvin’s material includes many good ideas to increase the profitability of your business.