Response to “Can You Write Me a Business Plan?”

I am providing my perspective on the August 2019 editorial by Charley Cohon. Although I have been asked to supply a business plan when interviewing for a new line I have always declined for the following reason: I have an MBA and have provided sales/marketing consulting services for approximately $100 per hour in the past. In order to write a useful plan it will take me approximately 400 hours, i.e. depending on the quality/scope of the market research, competitive update, and customer/target summary, etc. I did give this information away for free once in the past and did not get the line and I will never give it away again! When a company asks for the reps plan they should ask them for theirs and agree to briefly explore potential synergies.

Mike Hansen
Integrated Sales & Service
Waukesha, WI