MANA CEO and President Speaking at the IUCAB 70th Anniversary Congress

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photo of Charles Cohon speaking at the IUCAB event

MANA CEO and President Charles Cohon was a featured speaker at the Internationally United Commercial Agents and Brokers (IUCAB) 70th Anniversary Congress in Berlin recently. In Europe, manufacturers’ reps are referred to as commercial agents. Cohon presented “It’s Not Business, It’s Personal” to executives from rep/commercial agent associations from 16 European countries and was featured in the event’s closing panel discussion. Cohon also serves as vice president of IUCAB’s Executive Committee and Co-Chairs IUCAB’s Communication Expert Group.