Social Media Tips | Agency Sales Magazine

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As the end of the year approaches business leaders are looking back on the year and putting together strategies for the next year. Some of those strategies include the use of social media to boost business traffic. Here the top three tips sales professionals should know before integrating social media into their practices.

1. Corporate social media accounts should not be done away with, but it is time for executives at companies to change expectations and develop a new, more effective approach to social media. The role of the corporate account should remain what it always has been, a necessity of the times. An institution’s Facebook or Twitter can be a public face of the company, but not one that is used any longer to drive sales of new products or services.

2. Social-media selling should be pushed down to the employee level — people customers can have one-on-one relationships with and feel like they can get to know. These faces of the company will become people whom customers trust, and the people who to customers are the essence of the business. This trust provides employees with an open door to make connections with their customers on social media and deliver tailored, educational messaging that also sells.

3. Employees should be empowered with brand and legal compliant messaging they can post to their individual Facebook, Twitter and LinkedIn accounts by their employer. The messaging should be relevant, not pushy, relatable, and solve a problem for current and potential customers. Using this method, businesses will be able to touch more people through social media and experience greater success at creating opportunities for sales.