With Great Power Comes Great Responsibility

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Great news — your MANA directory online profile is getting more attention than ever before, giving you the opportunity to form more and better representative-principal partnerships than ever before!

You’ll read in MANA Board member Tim Ryder’s editorial on page 8 that MANA’s website upgrades and Search Engine Optimization (SEO) initiative are driving more traffic to MANA’s website and attracting higher quality visitors. Page views have increased 21 percent and the time visitors spend on our site has increased 27 percent in just one year.

More views and longer visits mean more manufacturers visiting MANA representatives’ online directory profiles and more opportunities for those representatives to add very attractive lines to their line cards. But all that visibility brings to mind the Spiderman movie quote: “With great power comes great responsibility.”

In this case, however, a bit of a tweak is needed. “With great visibility comes great responsibility for accuracy.” All this new website traffic means that more prospective partners than ever are viewing MANA representatives’ and MANA manufacturers’ online profiles, making that online profile more important than ever as a way for your company to form new, mutually-profitable relationships. Which makes it more important than ever to be sure your online profile makes a good first impression.

First impressions really count. What kind of impression will prospective partners get from your MANA online profile? Maybe not a good impression, if your profile is like some of the other profiles we recently sampled, which included MANA members who:

Use [email protected] or [email protected] instead of an e-mail address that will let a prospective partner reach them directly.
Write their entire profile in lower case instead of capitalizing their company’s name.
Have websites but don’t include the web address in their profile.
List their phone number as 3125551212 instead of (312) 555-1212.
Leave long-retired ex-employees as the primary contact rather than updating their profile.
Fail to proofread.

Your MANA directory online profile is your company’s résumé and is the first impression prospective partners will have of your company. All the additional traffic on MANAonline.org means that more prospective partners will see your profile than ever before. Don’t let a sloppy profile keep a prospective “golden goose” from reaching out to your company. Log into the member area of MANA website (MANAonline.org) and update your profile today!

Remember, even in our digital age, spelling and punctuation still count.