Speed Is My Secret Weapon
By John Beaver“I feel the need, the need for speed.”
— Maverick, Top Gun
It happens every time someone sends you an email. It happens every time someone leaves you a voicemail. It happens every time someone sends you a text.
Every time someone reaches out to you, that sender’s internal clock starts ticking.
- Reply quickly, and what the sender hears is, “Impressive response time, I must be a VIP.”
- Reply soon enough, and the sender hears, “Pretty good, I am among this person’s valued clients.”
- Reply eventually, and the sender hears, “I am not a priority. Maybe I can find a