How do you prepare to consistently execute a good plan now in your manufacturers’ representative firm? By studying past problems and challenges and having a response ready when those problems and challenges recur.
In today’s world, we borrow from the jargon of computer programmers and call this list of possible events and appropriate responses an algorithm, defined by Google as “a process or set of rules to be followed” to calculate an answer or solve a problem.
When my mentor hired me to work in his small manufacturers’ representative firm decades ago, no one had heard of algorithms. But my … Read the rest
To which I would add, salespeople have got to sell.
It’s surprising how much people do the things they’re paid to do during their work day long after their work day ends. Teachers use their skills to teach outside the curriculum they’re paid to teach, engineers invent things in industries outside their employers’ markets, and salespeople sell ideas and concepts that have been important to them personally or to their careers.
This is how I first learned about MANA 27 years ago, and why I’ve promoted MANA membership to other reps ever since.
Let’s go back 27 years to how … Read the rest
Whether you are playing in the World Series, or running for President of the United States, or interviewing for a new line, the outcomes will all have two things in common. Number one is that there is no prize for second place. And number two is that, although preparation won’t guarantee your success, the lack of preparation will almost certainly guarantee your failure.
I have had the opportunity to interview for some very powerful and lucrative product lines over the years. When it was a line I really, really wanted, I usually got it, and the way I got it … Read the rest
I’ve often said that principals who use “crack the whip” tactics on their rep sales force are essentially exercising the most expensive (and least efficient) management tool possible.
This is because principals who “crack the whip” on rep sales forces ultimately have to pay more commission just to keep their reps on board compared to other principals who treat their reps well.
Cracking the whip should be reserved for situations where one of my best customer’s orders is running late — just kidding.
All kidding aside, principals need to manage rep sales forces mostly with carrots and rarely resort to … Read the rest
Or how about a remark from a prospective principal during an interview that the prospective principal liked the owner of the previous representative firm, but felt they just didn’t have the manpower to grow his line?
How about the representative owner who says he just can’t make any money as a manufacturers’ representative because his overhead and manpower costs were just too high?
All of these questions apply to deciding when a representative should hire an additional person. This is a tough decision whether you are a single person representative firm or have 20+ employees. You know that the additional … Read the rest