Please Don’t Read This!
By Charles IngramIf, by chance, you happen to manufacture any products similar to what my company does or you’re a rep that sells competitive equipment to ours, please stop reading this article immediately. For the rest of you, there’s a little secret to winning more orders, building brand awareness and gaining market share which our company and our reps have employed during each and every economic downturn and unstable marketplace we’ve all experienced.
Ready? It’s called “promotion.” That’s right. Website development, advertising, public relations, direct communication with customers — those types of promotion. Right now you’re saying to yourself, “I’ve heard all … Read the rest