The digital media transformation has changed everything for businesses. When anyone and everyone has access to media channels, a compelling online identity is essential to ensuring your company won’t disappear into the din of information overload.

Whether it is a website, blog, or social media presence, digital media requires companies to have a clear position and an arresting message. To be attractive to an audience, people need to know what you are about, what you stand for, and whether they can relate to your identity.

Here are key steps to build a strong online identity.

Crystallize the Purpose

Identify the … Read the rest