“High Touch” vs. “High Tech”
By Helen Degli-AngeliSeveral articles in this issue of Agency Sales advocate the importance for reps to embrace the use of technology in their business and personal lives. However, having just returned from a national conference for association executives, I can’t help but be reminded of the continued benefits of “high touch” over “high tech” when it comes to personal development.
In attending this conference, we were able to more readily identify some of the reasons that in-person professional development forums are so important. They:
- Provide a venue to network with others in your profession.
- Communicate what’s new.
- Reinforce the importance of what