Coping With the Web: How to Brand Yourself Online


A great idea can hit you anywhere. It can wake you at 2 a.m., so compelling that you jump out of bed, put on a pot of coffee, and begin outlining your business plan.

Remember, though, in the heady rush of dreaming up the business, to build a launching pad for it. In other words, create a presence on the Internet. In today’s buzzword search-engine climate, a website is the most powerful marketing and sales tool available to any company, large or small, cottage industry or inspired entrepreneur.

You don’t need to be a cyber genius to go online and … Read the rest