Boring the Audience

There are a ton of ways online marketers can bore their audience, from lackluster subject lines to verbiage-laden text-only e-mails, to e-mails that only talk about the company and provide nothing of tangible or even perceived value — the all-important “what’s in it for me” factor. While e-mail can feel one-sided, it is really intended to be a conversation — the start of one. Savvy marketers understand this. For a better success rate, provide an enticing offer and certainly an eye-catching subject line to encourage positive open rates. Design colorful and well-branded graphics to appeal to our … Read the rest