Education Is an Investment in the Rep‑Manufacturer Partnership

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As a manufacturers’ representative, we are tasked with the responsibility of educating our manufacturers as to what we actually do in the field.

The nature of our “Partners in Profit” relationship gives us the opportunity to provide clarity, while managing the manufacturer’s perceptions about what we do and how we perform in the field to achieve our mutual end goal of increasing sales and profits. Additionally, educating our manufacturers about our activities in the field will allow us to identify and further define their expectations, while targeting our efforts toward maintaining our relationship and position as valued professional business partners.… Read the rest